How ALP Collective started
Make room for joy.
Wellness shouldn't feel like a test you might fail. ALP is built so that training, treatments and grooming happen somewhere you actually want to be.
Welcome home.
You'll be known by name here, not scanned through a turnstile. Same welcome, whoever you are.
Where we're heading
To become London's most loved LGBTQ+ -inspired wellness collective. One home first, then a network of spaces where people move, thrive and belong together.
How we get there
To bring exceptional wellness, beauty and community under one roof. We do it through real partnership with independent practitioners, and we hold a high standard.
Why ALP?
ALP began with a question. Why do we travel across London to visit a gym, a barber and a skin clinic, then travel somewhere else again to see friends? These things belong together. So we built a space where independent businesses and like-minded people share one roof. Everyone benefits.
Better together. Stronger together.
Things people ask us
Is ALP Collective a gay gym?
Not exactly. ALP is an LGBTQ+ -inspired fitness and wellness collective, founded by a gay man and built with queer people in mind. Plenty of our members are gay. Plenty aren't. Everyone trains in the same room and gets the same welcome.
Do I have to be LGBTQ+ to train with ALP?
No. Open to all means what it says. If you're comfortable in a space built around queer joy, you're welcome here.
Is ALP welcoming to trans and non-binary people?
Yes. You'll be addressed the way you ask to be addressed, and nobody here will make assumptions about you. Solo60 has private changing, so you can get ready without an audience. That stays true when ALP has its own home.
I find gyms intimidating. Will I feel out of place?
That's the reason ALP exists. Groups are small, nobody is performing for anyone, and Monty coaches rather than shouts. Low ego, high support. Most people who come once come back.
Where are the fitness classes held?
At Solo60. Tuesday and Thursday evenings in Shoreditch, Wednesday evenings in Moorgate. Both are a short walk from Old Street and Barbican.
What is small-group personal training?
A strength and fitness class capped low enough that Monty can watch everyone's form. You get proper coaching without paying for one-to-one personal training.
I've never trained before. Is that a problem?
No. Monty scales every session to the person doing it. Beginners train alongside people who've lifted for years, and both leave having worked.
What does it cost?
£22 a class, or five for £100. First-timers get two classes for £20. Claim that one here.
This started with me, too.
Before ALP Collective was a business, it was personal. Training with Monty over the past year showed me what real coaching and consistency do for how you feel, not only how you look. I wanted other people to find that too.
— Anthony, Founder
“LGBTQ+ -inspired, open to all” isn't a slogan. It's how the room is built.
ALP Collective was founded on a belief. Wellness spaces are better when they are properly welcoming. That means an LGBTQ+ -inspired identity at the core of the brand, and a door open to everyone who shares the values behind it.
Everyone belongs at ALP.
Angel, Old Street & Shoreditch
ALP Collective doesn't have a home yet. We're searching now across Angel, Old Street and Shoreditch. The waitlist hears first, the moment it's confirmed.
Natty, Chief Joy Officer
Natty isn't on the payroll, but he's very much part of ALP Collective. Unofficial Chief Joy Officer, professional greeter, and a good reminder that wellness is better together.
The brand, off the screen
Signage, cards, kit. The identity was drawn to hold up printed small, in one colour, and read from across a room.